Importance of Customer Care in Marketing

What is a sale?

A sale is division of marketing procedure which brings the revenue of the organization. Devoid of sale the organization becomes dry and dead in the nonexistence of revenue.

What is marketing?

Marketing is a holistic community procedure which starts with the customer and ends with the customers. Marketing involves Idea creation, Marketing investigate, Segmentation, Targeting and Positioning, Price, Distribution and advertising that encompasses whole AIDA- Attention, Interest, Desire and Action, After-sales Services.

Customer Complaint Redressal:

Mahatma Gandhi, the Father of Nation rightly conveyed “Customer is the main person in any organization. If there is a customer in the organization then the business exits otherwise business goes down.

The Customer objection is a chance provided to the service provider by the customer. So every business Manager should think complain as the chance and should do redressal of complains in the positive manner. One should be empathizing with the customer rather than having sympathy with them. So rather than utilizing” I understand what you are going through one should use” I experience what you are going through”

The capable and timely handling of complains turns the customers into well-wisher and friends. If rightly the redressal of complaints is being done the same customer becomes the Brand-Ambassador and the well-wisher of the organization. Because there is a rule of marketing which say if there is one satisfied customer the he convey it to ten more customer and if there is one displeased customer he conveys it to fifteen customers.

So Sales is element of holistic Marketing process where the customer care has its famous importance. Travel O Course is one of the best travel and tourism institute in Delhi which provides all air ticketing course with practical knowledge.