Tourism Marketing

Tourism is the highest growing industry in the globe as well as the one of the world’s most aggressive one. This contest is constantly growing as more and more destinations seek to attract tourists and more companies and organizations become involved in the highly skilled business of destination planning, transportation, lodging and catering for the tourists in India itself the estimated foreign exchange receipts of India from tourism increased from US$ 11.39 billion in 2009 to US$ 14.19 billion in 2010. In 2010 India crossed the 5.58 million arrivals mark of foreign tourists and the domestic tourist flow in the country in 2009 was estimated to be 650 million.

All these figures give you an idea of the growing marketplace as well as the role being played by tourism in the economies of the nations. India has still more latent to attract foreign tourists as well as hearten domestic tourism. But this potential can be converted into a reality through dynamic marketing of the tourism products and services. Regularly the tourism market is maturing and opposition is already increasing.

According to krippendort “Tourism marketing is to be understood as the orderly and synchronized execution of business policy by tourist undertakings whether private or state owned at local, regional , national or international level to achieve the optimal fulfillment of the needs of individual consumer groups, and in doing so to attain an appropriate return.” Marketing is an essential part of running a business. In case of tourism marketing, it involves all executive activities of services firm or organizations are perform with the customer in mind and treating him as the hub of the firm. The customer’s needs, wants and desires are analyzed and categorized, the service marketer then goes back to his service design centre to develop service offer especially for the customer. The service firm with as entire energy then is channeled to appropriately use its marketing mines to produce and delivered. 

Travel O Course is one of the best travel and tourism institute in Delhi which provides all air ticketing course with practical knowledge.